Business Strategy Consulting Services
Putting You on the Right Path
All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved– Sun Tzu
What is Strategy?
You’ve decided to climb Mount Everest. You look at what’s required to get to Base Camp in prime condition. You’ll need a lot of money, a guide, climbing permits, a high-quality training programme, as well as the proper nutrition and equipment among other things. You’re also going to need a lot of time – oh and most importantly, you’re going to need permission from your significant other. He or she may not be comfortable with the fact that you may arrive home minus your fingers – if you come home at all.
Once these issues are covered, you’re well on your way to achieving your initial aim of arriving at Base Camp fit enough to attempt the climb. You have a well-defined goal, as well as a very good understanding of what is required to achieve it. In other words, you have a strategy.
Organisations come in all shapes and sizes with differing concerns and constituencies. Not every company wants to maximise profit, or be customer focused – It helps if they are though! That said, not every company wants to “save the whales” either.
In a way they resemble families in that they all look similar enough on the outside, but dig a little deeper and they have their own unique hopes, dreams, disappointments and challenges.
The essence of strategy is in the identification of these challenges and the presentation of a coherent approach and framework on how to progress.
We help Blue Chips, SMEs and Start Ups develop practical strategies in order to address their particular concerns and challenges.
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