Archive for Category: Customer Experience

Steve Jobs by Walter Isaacson: Biography of a Rock Star

In 2004 U2 appeared in an iTunes commercial to promote their album How To Dismantle an Atomic Bomb.  In response to a suggestion from the Chicago Tribune’s music critic Greg Kot about whether U2’s association with a technology company like Apple was akin to selling the band’s soul to the devil Bono made the statement that “the

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